Vision
To become South Asia’s most trusted and reliable supplier of quality Organic and Fair Trade products by continuing the pioneering task of application of Analogue Forest /Forest Garden concepts of sustainable agriculture.
Mission
To achieve 100% growth in the production and sale of Organic / Fair Trade products by year 2020 by following means;
• Creating of new farmer clusters in all regions of the country including Northern area and expanding production capacity in company owned plantations.
• Creating 50% more employment especially among disadvantaged communities by opening up new collection centers and new processing units and installing new technologically advanced manufacturing methods thereby achieving highest value addition to primary products
• Entering new markets and expanding market share of existing markets